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Crowdfunding Grows in the Denim Domain
"A year after graduating from Harvard Business School, the 29-year-old Kastner sold more than $22,200 worth of organic cotton jeans, T-shirts and ties to 210 customers in one month for her brand, Eva & Paul, on the web site Kickstarter. She soon landed on the cover of “Fresh Young Millionaire” and signed the boutique Portobello Road in Chestnut Hill, Mass., to carry her fair-trade line."
Young Entrepreneurs Tell All...
"Trying it on... with TECH. Using technology and free online resources is central to the lean approach. Here is how jeans company Eva & Paul used a high-tech approach to get closer to customers."
Behind the Scenes with Eva & Paul Denim
"I dropped by Julia’s studio a few weeks back to learn more about her incredible products, how she got her start, and even try on a few pairs myself! I can tell you first hand- my legs, hips, and rear have never looked better!"
6 Lessons From a First-Time Gen Y Entrepreneur
"...Kastner aims to marry fashion, technology, and corporate social responsibility into her e-commerce business to enable women to shop for and buy that perfect pair of jeans."
Female Founders to Watch in Fashion
"Harvard Business School grad Kastner is marrying ecommerce and fashion to bring customers jeans made with organic, fair trade materials right here in the USA, and the best bit? They're made for women of all shapes and sizes."
Social Entrepreneur Julia Kastner, Founder of Eva & Paul, a Socially-Conscious Premium Organic Denim Brand for Women
"...Julia developed her ideas further and founded Eva & Paul, an entrepreneurial venture that makes quality denim for women, using the organic cotton from Arvind Mills and creating incomes for local farmers in Akola, Maharashtra, India. Eva & Paul also sources fair trade hand-printed fabrics from Ahmedabad, India in collaboration with N.E.S.T. and Moralfibre, organizations that support economic development through employing artisans."
Eva & Paul
"Julia Kastner needed new jeans. But she was mad at jeans. They never fit right. And they tread so hard on the earth. So instead of going to GAP, she founded a company."
Fun Friday: Recap of Eva & Paul Trunk Show
"So how'd they fit? I tried on the skinnies and the trousers and they both fit really well around my waist. Girls are itching for jeans with a higher waist because, let's be honest, super-low-rise is only flattering on a tiny percentage of women. The waist of the Eva & Paul jeans were just perfect: high without being "mom jeans." The fabric is super soft and the pockets have the cutest fabric on the interior (which is also made by Indian artisans)."
Founding a Feedback-Driven Fashion Company
"Harvard Business grad Julia Kastner tackled the problems of ethical manufacture and “real people” sizing with lean business principles. What kind of fit do people enjoy, not just endure?"