Shopping in SoHo’s Reformation Store

Rhea and I stepped out of the office on Wednesday to check out another New York City-based, eco-chic and sustainable brand, The Reformation, in Manhattan’s SoHo/TriBeCa neighborhood. You can learn more here: http://thereformation.com/

We perused the store, gawked at the recycled materials from chop shops in L.A transformed into edgy, cool and chic ready-to-wear pieces. The styles we liked best were the retro sunglasses, the jersey blouses (football anyone?), and a long, grape-colored, graphic dress.

We’re also in love with The Reformation’s new Tencel t-shirt - an innovative, soft and sustainable material made from wood pulp. Perhaps E&P will make something out of wood one of these days!

Cheers to eco-chic fashion and the people who make it possible. So much more to come…