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Founder Julia Kastner visited our factory in the garment district, and, to her delight, discovered that our jeans are almost finished in production and are looking spectacular! Pockets have been cut, logos embroidered, and most of the stitching is complete. Next the jeans need to go to the wash house to be laundered, and finishing touches, like our custom buttons, need to be added. We'll hopefully start shipping jeans by the end of next week! Stay tuned!
We're excited to announce that our new drawstring bags have arrived. These small pouches, which we will use for our jeans tags, are printed on our signature fair-trade handprinted fabric. This fabric is printed by the same artisans as the inner pocket linings of our Eva & Paul jeans.
Inside the pouch, we'll include a special note about our mission to supply fair trade fabrics handmade in India. We love how Pather Yang, our Director of Operations, is testing these bright and colorful pouches against our denim samples. We are excited to see all of our jeans carrying this special message in a chic keepsake bag, which can serve as a reminder of your support for organic fair-trade jeans!
Our Eva & Paul team debated and debated - which one would it be? After long discussions and emails between Christine, Sean, and our graphic designer Akiko, we made the tough decision between the red back tag and the burgundy. We double- and triple-checked every millimeter of the aesthetics. By an overwhelmingly popular vote, burgundy won.
Do you think we made the right decision?
The Eva & Paul team gather for a denim fitting day.
Thanks to our Kickstarter success we received a lot of feedback on our jeans fit. With our new new team in place, we’ve been spending a lot of time in the garment district this week to do one final evaluation of our denim fit. We’re making some final tweaks here and there to ensure that Eva & Paul denim delivers the perfect comfortable fit just for you.
We’re excited to start rolling out production next week!
Pather Yang, our Director of Operations is a woman of many talents, so we are happy to have welcomed her to the Eva & Paul team! She's been working diligently to ensure that our website fits the tone and feel of the Eva & Paul story. Her background in fashion design has been essential as she selects the style and look of our new website to makes it sleek and welcoming for all our Eva & Paul fans. Check out our banner makeover below!
BEFORE:
AFTER!
As you can see, we've made the banner warmer and friendlier. We are looking forward to providing continued improvements on our site. Stay tuned!
Eva & Paul is revolutionizing the denim industry by making better-fitting jeans using organic cotton, fair trade fabrics, and made in the USA. Our jeans are flattering and comfortable for diverse body shapes. Unlike other brands that target only the smallest sizes, E&P makes jeans for the actual shapes of real women using different proportions for each size based on 3D body scanning data. We are a premium lifestyle brand focusing on fit, comfort, social mission, and international experiences.
175 Varick Street, New York, NY 10014, USA
