Which One Made the Cut? - Behind the Scenes Wednesday

Our Eva & Paul team debated and debated - which one would it be?  After long discussions and emails between Christine, Sean, and our graphic designer Akiko, we made the tough decision between the red back tag and the burgundy.  We double- and triple-checked every millimeter of the aesthetics.  By an overwhelmingly popular vote, burgundy won.

Do you think we made the right decision?

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Eco-Friendly Style - Fashion Thursday

Shopping for eco-friendly products can be daunting, especially when a lot of new brands are promising quality or comfort. Learning about eco-brands has been Julia's passion for quite some time, so she'd love to share with you some of her favorites and why they're worth checking out. She hopes to inspire your style ideas for Fall.

THE CATRINKA PROJECT

Photo sourced from thecatrkinaproject.com

Photo sourced from thecatrkinaproject.com

Before their first photoshoot, Julia met the founder of The Catrinka Project, Megan Reilly Cayten, through mutual friends.  Julia immediately felt that the sleek and subtle design of their bags combined with their social mission supporting artisans fit perfectly with Eva & Paul jeans. She knew this was the start of a great partnership for future styling sessions. “The reason I like their brand so much” says Julia, “is that they share our passion for supporting local artisans using fair trade practices.” A portion of their proceeds support educating young girls in the countries where their bags are made. The Aziza bag would be a great accent for Fall to pair with our dark indigo denim.

HOLSTEE

Photo sourced from http://shop.holstee.com/collections/print

Photo sourced from http://shop.holstee.com/collections/print

Julia met the founders of Holstee at a company lunch, invited by her friend Dierdre who is their chief of staff.  She also attended their Kickstarter event at their amazing new studio in Gawanus Brooklyn. Holstee takes pride in design and production. They create interesting and unique products and they have a positive universal message which has built the core of their brand, truly inspiring and motivating friends and fans. We particularly love their Up-Cycled wallet made using recycled newpapers from New Delhi as a city chic accessory for Fall.

HIDDEN BABY

Photo sourced from https://www.facebook.com/hiddenbabylove

Photo sourced from https://www.facebook.com/hiddenbabylove

What an interesting name for a socially conscious brand. Julia met the lovely founders/sisters of Hidden Baby, Kelsey and Courtney Montague at a social innovation conference in New York City called ‘The Feast’. Julia looked them up online and learned that they founded the brand after traveling to Kenya to shoot a documentary film, which opened their eyes about the living conditions of babies who don’t often have what they need. They decided to join and promote this mission by designing bags with a hidden baby looped in their design. A portion of their proceeds are donated to organizations dedicated to serving babies-in-need globally. Julia loves this brand because it was built out of their personal life experiences and a need to contribute to a meaningful social cause. We particularly like their canvas floral design as a classy look for Fall.

It’s great to see so many new eco-friendly companies combining an eye for design with supporting great initiatives - impact without sacrificing style.  

Fine-Tuning our Fit - Behind the Scenes Wednesday

The Eva & Paul team gather for a denim fitting day.

The Eva & Paul team gather for a denim fitting day.

Thanks to our Kickstarter success we received a lot of feedback on our jeans fit. With our new new team in place, we’ve been spending a lot of time in the garment district this week to do one final evaluation of our denim fit.  We’re making some final tweaks here and there to ensure that Eva & Paul denim delivers the perfect comfortable fit just for you.

We’re excited to start rolling out production next week!

All Tied Up....

Stylish denim ties are difficult to find. Hence, we thought our limited edition Oliver Denim Skinny Tie would be the perfect gift for our Kickstarter campaign supporters.


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Denim ties intrigued us because of their comfort and functionality. Our sleek design can easily be styled to suit any occasion. They make the perfect accent piece - representing character and charm.  Such a simple but surprising fashion piece can really make the difference!

Make it Casual

A denim tie can give a modern flair to traditional casual style without going overboard. Pair your denim tie with a casual blazer, collared shirt, other denim pieces and loafers. Or, go for a light look for the summer with clean lines and a touch of color.

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Working it @ Work! 

Our male colleagues often complain that they have limited options for style during the work week. However, you can successfully incorporate denim without breaking any rules! Pair your denim tie with a classic camel colored suit vest, chino pants and white quarter-sleeved shirt. Or, give a boost to your trim detailed blazer. 

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Denim Nights...

Blazers with sneakers as the ‘go-to’ night out wardrobe plan is outdated. It’s time for a make-over. Go sophisticated and pair your denim tie with a pastel colored dress shirt under a charcoal gray blazer. Or, go for a light look paired with slim fit trousers and creative oxfords.

 

 

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Can a denim brand be Lean? Our Latest thoughts featured on Women 2.0

How we’re using technology, a Kickstarter campaign, and a social mission to give women everywhere jeans that fit well.