Why so many photos? Behind the scenes at the Eva & Paul lookbook photoshoot.
As I’ve been meeting with friends in Boston this week, a common question has been “why are you taking so many pictures of your jeans?” Fair question! This is our third photoshoot since March (4th if you count our Kickstarter video campaign). Each shoot has served a slightly different purpose and has shown a different, well, side of the jeans.
Our latest shoot, as seen in these pictures, is meant to capture the organic and international spirit of our brand. The PR & styling team from Nichols & Beck did an amazing job picking our beautiful model Sonia and dressing her up, head to toe. We ran from a studio in Brooklyn, to Chinatown and little Italy, to Wall Street, and finally to the Shakespeare garden in Central Park.
It was an exhausting day, but we think the photos came out really well. We can’t wait to share the final version with you - stay tuned!