How can you get the most out of a Kickstarter campaign? And when itâs over, what next? Take it from a founder whoâs been there. By Lorraine Sanders (Contributing writer, Women 2.0) Thereâs obvious allure to raising your fledgling startupâs […]
Denim Decisions...
Picking jeans colors for future product line. I went to Seventh Avenue Stationers in the garment district to look at fabric swatches. I had to choose from one of three “blacks”. I picked the one on the left - what do you think?
Handmade in Soho
At the launch party of Maiyet’s new store in Soho! So proud of Mary Saunders and N.E.S.T. - beautiful handmade clothes from India, beautiful store!
Research
Jeans shopping in Boston.
I went to National Jeans Co. in Boston while here in town to check out the trends. I squeezed myself into a pair of black Rag & Bone jeans, which are nice, but are so mean when it comes to thigh room! I had to do some major hopping around to get into them and I was so relieved to put my E&P jeans back on. Forget about these Citizens jeans - there was no way they were going on. They were my size, but so NOT my fit. And of course, the tag said “Fit for All”. Really?
Merci!
Moving along with our Kickstarter! Our hand printed bags have arrived from India as well as our cards for thank-you notes. Get excited to see some pieces shipping soon!
E&P is hiring!
We’re looking for a Director of Operations & Product Management. Let us know if you’re interested!
WHO WE ARE:
Eva & Paul is an organic women’s denim company revolutionizing the denim industry through an innovative approach to sizing and sourcing to make truly flattering premium jeans. Unlike most brands that make proportions for size 0 and use these proportions for all other sizes, E&P makes jeans for the actual shapes of women at each size. We use proportions based on 3D body scanning data.
E&P is a mission-driven, travel-inspired brand - using artisanal hand-printed pocket fabrics and organic cotton from family farms in India, building a premium lifestyle brand around international exploration, natural beauty, and women supporting one another.
For more, see our successful Kickstarter campaign: http://kck.st/10kTvdp
ROLE DESCRIPTION:
Looking for an innovative, self-starter, jack-of-all-trades to help lead our operations in preparation for full ecommerce and wholesale launch. After our successful Kickstarter campaign (in which we raised $22K selling 128 pairs of jeans), we are now preparing to begin selling jeans in boutiques across the U.S. We are a small team, so the Director of Operations would be involved in every element of the business, including strategy, launching and maintaining the ecommerce site, event planning, managing and coordinating denim production, design, and fulfillment teams, sourcing denim and other materials, and managing external resources (PR team, sales consultant, legal, graphic design, web development, and bookkeeper).
Responsibilities may include:
- Manage Design and Production Assistant to ensure proper sourcing timeline and quality for denim and apparel production as well as website and direct sales fulfillment. May include assisting with international purchase orders, shipping, returns, quality assurance, working with factories to ensure delivery, and customer service.
- Manage the ecommerce site development, merchandising, and fulfillment. Work with graphic designer to keep Eva & Paul brand consistency. Track inventory to ensure accuracy and inform reordering. Work with web development team and SEO/SEM consultant to help drive traffic and manage cost of acquisition.
- Oversee all administrative operations of the company: tracking finances, working with legal team, bookkeeper, accountant, etc. to ensure company compliance and accuracy. Assist with bill payment and invoice tracking.
- Conduct strategic studies and market research to inform distribution strategy. Help inform company brand, voice, merchandise, and creative assets.
- Plan trunk shows and other events to build brand awareness and gain customer feedback. Manage PR team.
- Set up processes and systems to facilitate growth of Eva & Paul team. Comfort with change and ability to train new hires.
- Use Social Media to build and promote the brand.
Skills required:
- Passion for using business models, fashion and innovation to change the world.
- BA in Economics, Political Science, Operations, Fashion Entrepreneurship, Production Management or related field.
- 2+ years of experience in project management, operations, finance, marketing, technology or management consulting.
Operations
- Exceptional attention to detail and experience with accounting, budgets, and purchase orders required.
- Positive attitude and willingness to “roll up the sleeves” to get the job done.
- Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively.
- Proven track record working with diverse, international teams.
- Ability to lift heavy materials (rolls of fabric, boxes of jeans for shipping).
Management & Ecommerce
- Ability to communicate with creative talent to inform graphic and fashion design.
- Quantitative research and analysis skills and experience. Experience with Google Analytics preferred. Excellent Excel skills required.
- Experience with technology preferred. Ability to work with technical team.
Communications
- Experience with social media (Facebook, YouTube, Twitter, Google) and its applicability in the fashion or consumer goods industries.
- Excellent written and oral communication skills.
- Strong PowerPoint skills and/or visual presentation skills.
Please send resume and cover letter to jobs@evaandpaul.com if interested.
Harvard Memories...
Boston trip - took the train to beantown for some meetings. It’s been nice to be back at Harvard seeing everyone!
Photoshoot Time!
Why so many photos? Behind the scenes at the Eva & Paul lookbook photoshoot.
As I’ve been meeting with friends in Boston this week, a common question has been “why are you taking so many pictures of your jeans?” Fair question! This is our third photoshoot since March (4th if you count our Kickstarter video campaign). Each shoot has served a slightly different purpose and has shown a different, well, side of the jeans.
Our latest shoot, as seen in these pictures, is meant to capture the organic and international spirit of our brand. The PR & styling team from Nichols & Beck did an amazing job picking our beautiful model Sonia and dressing her up, head to toe. We ran from a studio in Brooklyn, to Chinatown and little Italy, to Wall Street, and finally to the Shakespeare garden in Central Park.
It was an exhausting day, but we think the photos came out really well. We can’t wait to share the final version with you - stay tuned!
In the Studio
Behind the scenes: Eva & Paul photoshoot!
Purse Shopping
Met Megan Reilly Cayten of @catrinkaproject near the World Trade Center to pick up beautiful bags for our photoshoot tomorrow!