A Message in a Bag - Behind the Scenes Wednesday

We're excited to announce that our new drawstring bags have arrived. These small pouches, which we will use for our jeans tags, are printed on our signature fair-trade handprinted fabric. This fabric is printed by the same artisans as the inner pocket linings of our Eva & Paul jeans.  

Inside the pouch, we'll include a special note about our mission to supply fair trade fabrics handmade in India. We love how Pather Yang, our Director of Operations, is testing these bright and colorful pouches against our denim samples. We are excited to see all of our jeans carrying this special message in a chic keepsake bag, which can serve as a reminder of your support for organic fair-trade jeans!

 

Pather.jpg

Inside India - Travel Tuesday

Welcome to our 4th installment of Travel Tuesday! Rupa Mishra, who assists in our PR/Social Media efforts, spent a lot of time in India over the years visiting her grandparents - often traveling during hot college summers to pursue intensive dance training.

She fondly refers to the state of Orissa as a hidden gem tucked away in eastern India, which is often overshadowed by its neighboring state Bengal and the bustling city of Kolkata. As a travel destination, Orissa can feel more authentic, with a rich history and a variety of arts.  Rupa recommends soaking in the colorful sights, sounds and activities - a truly unique experience. On any given day,  you may just stumble upon a wedding and funeral on the very same street block!

Where to Go 

Rupa’s favorite landmark is the Sun Temple, located in Konark, which is a stunning relic of the past. Built in 1250 A.D. by King Narasimhadeva, the purpose of its construction is still under dispute. Carved completely in stone, the Sun Temple incorporates sculptures of Odissi, which is the oldest classical Indian dance form, as well as carved wheels representing a chariot.  The tremendous detail in the carvings is magnificent.

Photo sourced from www.freakytraveler.com

Photo sourced from www.freakytraveler.com

Photo sourced from www.alechimwich.com

Photo sourced from www.alechimwich.com

Where to Shop

Rupa prefers the art shops to the modern shopping centers in Bhubaneshwar, the capital city. Just outside the city, you can find local handmade art, which is delicately painted on leaves called Patachitra. This type of scroll painting commonly depicts Hindu gods and goddesses, and is an age old tradition dating back to 5th century B.C.

Photo sourced from www.artplatter.com

Photo sourced from www.artplatter.com

You can also make your way to the small town of Pipli (en route to Puri beach) to pick up some colorful lanterns or wall art.  

 Photo sourced from www.riace.in

 Photo sourced from www.riace.in

What to Eat

When you're feeling hungry, look to the hotels for some shrimp kabobs, deep fried shrimp pakora or chili chicken. However, if you're looking for street food on-the-go, Rupa recommends fresh roadside coconut water.  It's also usually safe to try street food as long as it's served hot! Her go-to bite (prior to becoming a vegetarian) was a hot chicken roll from a local street vendor in Cuttack - about 30 minutes from Bhubhaneswar. You don’t even need to speak the local language.  Simply saying ‘chicken roll' is the universal word to order this spicy concoction of chicken, onions and fried egg all rolled up in a warm paratha (wheat flour bread) --with a 'Thumbs Up' cola to wash it down!

 Photo sourced from www.showmethecurry.com 







 
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 Photo sourced from www.showmethecurry.com


Women @HBS, Women in Business

Thoughts on the New York Times article on women-focused changes at Harvard Business School from E&P Founder Julia Kastner, HBS 2012. 

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All weekend, my cellphone has been buzzing and my inbox has been flooding.  "I just read this NYT article!" my friends write, "what do you think? Is it all true?"

My response, in general, has been that a lot of the article is right, especially in terms of HBS's culture.  There's a strong cultural focus on wealth and financial prowess, which is often possessed by men, not women.  As a female social entrepreneur on campus, I was a bit of an outsider - I didn't come from finance (I still look up terms on Investopedia on a frequent basis) so I was often afraid to raise my hand in class, and I wasn't expecting a big salary upon graduation, so I didn't feel as comfortable galavanting across the world with my classmates.  I heard a rumor that some of my section-mates rented a private island during spring break.  I wasn't invited, of course, and even if they'd invited me, I wouldn't have been able to go.

However, when my parents asked "would you have liked to have taken part in the new initiatives?" I responded with an emphatic "NO!!" I must confess I'm grateful to have missed all these new programs.  If I'd had to participate in Field III, the extra group classwork assigned on top of the basic course load, I might not have had time to do the traveling I did that helped me get Eva & Paul off the ground.  I also don't think that a 90-person class section is the right venue for a discussion of sensitive issues of any kind, let alone women in the workplace.

Moreover, sitting at Eva & Paul's office in Soho a year out of HBS, I think the school's culture is just a reflection of the world of business.  Unfortunately, it's still not really easy to be a woman in the workforce - there are just so many more men in business than women.  It goes back generations and generations - there just haven't been as many female MBA's historically as men.  And men, as honorable as they may be, see things differently - it might be hard for them to understand a company that targets women. My classmates from BaubleBar realized they had to target their VC's female to staff in order to get through the door and explain the value of their products. I'm fortunate to have a lot of support from various men in business, but sometimes conversations are just a little trickier when explaining why E&P's jeans make a woman's butt look so good - many men are surprised to learn how many women struggle with jeans shopping, whereas women almost always understand why jeans should fit better.

Challenging processes like fundraising and job hunting are just a smidge harder as a woman. I'm actually grateful that HBS was a tough environment, because it prepared me for some of the tough meetings I've had since graduation.  On the other hand, I hope in the long term business can become a friendlier, more equal place as more of us women make our ways to the top.  And I hope business and business schools move away from considering the highest-paying finance jobs as the most valuable spots, instead of also valuing consumer goods, consulting, tech, and entrepreneurship as worthwhile career paths.  I think part of this is due to the way the schools are ranked - the career office is under pressure to keep the average graduate's salary high to justify the high cost of the school, but doesn't focus on long-term careers and happiness.

I don't think it's HBS's responsibility to fix the entire world of business.  HBS students are adults, not children - they should be responsible for their own actions and be allowed to drink and travel as they please and shouldn't be so swamped with work they don't have time for the other activities that make b-school worthwhile.  But I think more awareness around the extra challenges women face is always beneficial, and I applaud the HBS administration for their dedication to this issue.

 

A Play on Plaid for Fall - Fashion Thursday

It's Eva & Paul's favorite time of year again - we've been patiently waiting for cool breezes, long walks, and most importantly, fall fashion!

Plaid is trending again and we're especially excited because plaid makes a perfect pairing with denim. Last fall, we saw many too-boxy looks that cover up figures and widen body frames - not at all our favorite. This year, we decided to hunt for new, sleek designs that show off jeans and flatter figures rather than hide them. 

Here are a few designs we thought might inspire your search for finding a fitted plaid look - elegant silhouettes for all of you plaid lovers out there. These brands make the play on plaid a little more fun!

Vivienne Westwood

Photos sourced from julesb.co.uk

Photos sourced from julesb.co.uk

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Vivienne Westwood's 'Windmill Jacket' offers a more fitted and demure take on big plaid. Hitting right at the waist, you'll show off your curves while keeping your look's sophistication. The best part of this jacket is that you can wear it two ways - with the collars flared up or down. 

Junya Watanabe

Photo sourced from www.farfetched.com

Photo sourced from www.farfetched.com

If you like zippers and leather, then Junya Watanabe's 'Notched Collar Jacket' is the perfect balance of plaid. This jacket is slightly edgier with a city flair - fashionable to hit the streets. 

Smythe

Photo sourced from www.revolvingclothing.com

Photo sourced from www.revolvingclothing.com

Sometimes, a gal just needs a lot of pockets. It helps when jackets are both functional and fashionable.  Smythe's 'Boucle Jacket in Navy/Splice Plaid' has many pockets for all of your city essentials: Metro card, lip gloss, i-phone and keys. We particularly like the 3/4 sleeves for extra freedom to move! 

Which One Made the Cut? - Behind the Scenes Wednesday

Our Eva & Paul team debated and debated - which one would it be?  After long discussions and emails between Christine, Sean, and our graphic designer Akiko, we made the tough decision between the red back tag and the burgundy.  We double- and triple-checked every millimeter of the aesthetics.  By an overwhelmingly popular vote, burgundy won.

Do you think we made the right decision?

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Thailand Treasures - Travel Tuesday

Welcome to our third installment of 'Travel Tuesday.'  William Murcia, our Denim Production Manager and newest addition to the team, spent a lot of time overseas during his career.  In the year or so he spent in Thailand, he recalls a special place located close to Pattaya which embodies spirituality and modern life.

 

WHERE TO GO 

William recommends a visit to 'The Sanctuary of Truth,' a wooden building constructed by Thai millionaire Khun Lek Viriyaphant as part of a series of projects to help preserve Thai culture and history. It is a shrine built with styles of Buddhist, Hindu, and Khmer architecture to remind the people of a higher truth beyond material wealth and enjoyments. The building's elaborately decorated with wooden carved sculptures by local artisans - these artisans inject the wood with a special substance to make it sturdy and strong.  Art in the Sanctuary of Truth plays the same role it did in historical Thailand - as a reflection of ancestors past, human responsibility, basic thought, the cycle of life, our relationship with universe, and mankind's common goal of striving towards Utopia. 

Photo sourced from thailand-festivals-life.blogspot.com

Photo sourced from thailand-festivals-life.blogspot.com

William also recommends a visit during 'Songkran,' the Thailand New Year Festival, which takes place in April, where residents pour water over one another as a way of cooling off from the hot weather. There were no shortage of water guns and buckets of ice cubes to commemorate the week-long festival.

Thailand left a lasting impression on William because he observed how the Buddhist culture of respect for one another extends beyond the shrines. Even when visiting a movie theater, the attendees will stand up prior to the movie to show respect for the King and one another. This sense of kindness and respect strongly appealed to him.  

 

WHAT TO EAT

There is a special, delicious coconut soup that was William's go-to meal when he was living in Pattaya.  It's simple, hearty and hits the spot. 

Photo sourced from spicegasm.com

Photo sourced from spicegasm.com

 

WHAT NOT TO BELIEVE

Never believe a Thai local when they say to you, "Don't worry - it's only a little bit spicy." Thai chile is a very, very hot chile.  Be warned, but don't be too cautious - it's delicious!

 

WHERE TO SHOP

William liked to shop at J. J. Market where he could see how raw denim was supplied to farmers and turned over to local artisans who added professional-looking labels and turned them into worn-out, trendy, and fashionable styles to be resold in the vintage market.  As a denim wash specialist, William was fascinated that handmade could look as good or better as the high-tech wash houses that he worked with!

Eco-Friendly Style - Fashion Thursday

Shopping for eco-friendly products can be daunting, especially when a lot of new brands are promising quality or comfort. Learning about eco-brands has been Julia's passion for quite some time, so she'd love to share with you some of her favorites and why they're worth checking out. She hopes to inspire your style ideas for Fall.

THE CATRINKA PROJECT

Photo sourced from thecatrkinaproject.com

Photo sourced from thecatrkinaproject.com

Before their first photoshoot, Julia met the founder of The Catrinka Project, Megan Reilly Cayten, through mutual friends.  Julia immediately felt that the sleek and subtle design of their bags combined with their social mission supporting artisans fit perfectly with Eva & Paul jeans. She knew this was the start of a great partnership for future styling sessions. “The reason I like their brand so much” says Julia, “is that they share our passion for supporting local artisans using fair trade practices.” A portion of their proceeds support educating young girls in the countries where their bags are made. The Aziza bag would be a great accent for Fall to pair with our dark indigo denim.

HOLSTEE

Photo sourced from http://shop.holstee.com/collections/print

Photo sourced from http://shop.holstee.com/collections/print

Julia met the founders of Holstee at a company lunch, invited by her friend Dierdre who is their chief of staff.  She also attended their Kickstarter event at their amazing new studio in Gawanus Brooklyn. Holstee takes pride in design and production. They create interesting and unique products and they have a positive universal message which has built the core of their brand, truly inspiring and motivating friends and fans. We particularly love their Up-Cycled wallet made using recycled newpapers from New Delhi as a city chic accessory for Fall.

HIDDEN BABY

Photo sourced from https://www.facebook.com/hiddenbabylove

Photo sourced from https://www.facebook.com/hiddenbabylove

What an interesting name for a socially conscious brand. Julia met the lovely founders/sisters of Hidden Baby, Kelsey and Courtney Montague at a social innovation conference in New York City called ‘The Feast’. Julia looked them up online and learned that they founded the brand after traveling to Kenya to shoot a documentary film, which opened their eyes about the living conditions of babies who don’t often have what they need. They decided to join and promote this mission by designing bags with a hidden baby looped in their design. A portion of their proceeds are donated to organizations dedicated to serving babies-in-need globally. Julia loves this brand because it was built out of their personal life experiences and a need to contribute to a meaningful social cause. We particularly like their canvas floral design as a classy look for Fall.

It’s great to see so many new eco-friendly companies combining an eye for design with supporting great initiatives - impact without sacrificing style.  

Fine-Tuning our Fit - Behind the Scenes Wednesday

The Eva & Paul team gather for a denim fitting day.

The Eva & Paul team gather for a denim fitting day.

Thanks to our Kickstarter success we received a lot of feedback on our jeans fit. With our new new team in place, we’ve been spending a lot of time in the garment district this week to do one final evaluation of our denim fit.  We’re making some final tweaks here and there to ensure that Eva & Paul denim delivers the perfect comfortable fit just for you.

We’re excited to start rolling out production next week!

Iceland Insight - Travel Tuesday

As you plan your next vacation spot, we hope you'll check out some memorable international destinations from the Eva & Paul team who share a passion for finding hidden gems around the world. This week, our Director of Operations, Pather Yang, shares her insight on Iceland, which is her absolute favorite travel destination.

WHAT TO SEE 

Photo sourced from enviromentalgraffiti.com

Photo sourced from enviromentalgraffiti.com

Hiking is one of Pather's favorite things to do in Iceland. About 200km from the capital of Reykjavík is the Landmannalaugar region, which is known for its lava fields and multicolored rhyolite mountains. You'll see a lot of different colors, including pink, brown, green, yellow, blue, purple, black, and white.

You can see it as a day hike or you can take the popular four-day trail that ends in Þórsmörk.  As you hike, you'll see sheep grazing freely. It's beautiful and serene.

Photo sourced from local-iceland-tours.com

Photo sourced from local-iceland-tours.com

According to Pather, the hot springs are also absolutely worth a visit. The Blue Lagoon is great for lounging and relaxing - the water contains sulfur, which has many healing benefits and is great for the skin.

WHAT TO EAT

 Photo sourced from laparradereikiavik.com

 Photo sourced from laparradereikiavik.com

Hot dogs! The Icelandic pylsur is often the first and last thing Pather eats when visiting.  It is most commonly ordered as “ein með öllu” (one with everything).  

Pylsur is a lamb hot dog served with raw onions and cronions (crispy fried onions) on the bottom, and topped with ketchup, mustard, and remoulade. Yummy!

WHAT TO SHOP

Photo sourced from huffingtonpost.com 

Photo sourced from huffingtonpost.com 

Icelanders are creative.  You can sense the effort and thought put into their designs. Pather particularly loves their lopapeysa, traditional wool sweaters characterized by the yoke designs (around the neck and shoulders). These sweaters are extraordinarily warm and cozy - necessary for the region's temperatures that range from 30-60 degrees depending on the time of year.

Pather also fell in love with the jewelry made by local artisans. Some of her favorites were crafted from volcanic rock.