Our "Innovative" Approach to Fit

Our Kickstarter is right around, and many of our friends are asking, “What do you mean by an innovative approach to jeans fit?”

Our approach started by recognizing that not all women are shaped the same - an extraordinary realization we know. Fortunately, we weren’t the only ones who thought it was ridiculous that most jeans and clothes in general are made for one shape - a “fit model”. A “fit model” can be anywhere from a size 0 to a size 8 - but let’s face it, in premium jeans, she’s usually a size 0. This means that all jeans made by a brand with a size 0 fit model actually is pretty straight in shape.

We quickly took this photo of our small & medium to show how our jeans are made for different shapes for different sizes. You can see that they’re different shapes - the smaller is straighter and the medium is wider around the hips.  

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So get ready Eva & Paul fans! You’ll soon be wearing our chic jeans that really fit!

Make a social statement. Wear Jeans on Denim Day.

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Can jeans be an excuse for sexual harassment?  In 1998, the Italian Supreme Court Judges ruled that women wearing tight jeans implied a consent to rape.  We absolutely disagree.

On April 24th, individuals in the New York City and Los Angeles area will wear this iconic fashion piece - denim jeans - in an effort to raise awareness of sexual assault violence

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How You Can Be a Part of Denim Day:

  • Register online at denimdaynyc.org and pledge to wear jeans on April 24th

  • Copy the Denim Day link (see above) and share it on all your social networks using the hashtag #DenimDayNYC

  • Tell all your friends, co-workers, and loved ones about your pledge and let them wear jeans, too!

  • If you’re in New York, join with other Denim Day supporters at 12 pm on the steps of City Hall for the Denim Day Rally and Conference

For more information about how New York City organizations fight domestic and sexual assault violence or other ways you can help, see below:

Joyful Heart Foundation - http://www.joyfulheartfoundation.org/importanceofcommunity.htm

NY State Coalition Against Sexual Violence (NYSCASA) - http://nyscasa.org/about

Promoting Awareness Victim Empowerment (PAVE) - http://pavingtheway.net/wordpress/take-action/

Safe Horizon - http://www.safehorizon.org/

So what's a Kickstarter?

Here at Eva & Paul, we’re gearing up for a Kickstarter campaign on May 7th. As we move forward, many inquiring minds want to know - “What exactly IS Kickstarter?”  We decided to put together an introduction just for you.

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What is Kickstarter?

Kickstarter is a website that raises support and funding for creative, innovative projects by connecting with a “crowd” of people. A Kickstarter project can only be successful thanks to the support and funding of this crowd.

How it Works

Companies or individuals create campaigns using visual content like videos and pictures that illustrate their idea & purpose for Kickstarter. They create a list of rewards for backers, set a fundraising goal and an ending date, and communicate with backers. Folks who fund a Kickstarter receive their rewards after the funding goal has been reached.  Many campaigns, like Eva & Paul, offer goods and services at a discount because of the risks and delay of product delivery. We’ll sell out jeans for $125-150 instead of $179-199.

As the campaign progresses, the campaigners can set up “Frequently Asked Questions” and “Risks and Challenges”. Since all Kickstarters involve selling things that don’t exist yet, these sections speak to the inherent risk in supporting a campaign.

What Happens Next?

Well, funding of course!  Once the campaign launches, and the video and content go live, it’s the campaigner’s job to spread the word. This involves lots of social media, PR, and a slew of events. A Kickstarter project that doesn’t reach its fundraising goal won’t be funded and the money that was raised is returned to the backers. At E&P, we’ll be spreading the word through trunkshow parties in Boston, NYC, San Francisco, and DC.

Sign up to stay up-to-date: www.evaandpaul.com.

Why Do People Like Kickstarter?

Kickstarter is full of new ideas and the latest product innovations from around the world. Also, many campaigns succeed thanks to personal networks -  family, friends and colleagues.  We look forward to support from folks like you!

Our Kickstarter Project - May 7th through June 8th.

Our line of denim jeans will go on pre-sale on May 7th.  Here’s Julia prepping the first jeans samples for the video shoot for Eva & Paul’s Kickstarter. Don’t forget to tell all your friends about our campaign! 

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